Fonts and typefaces have always interested me. I am a very aesthetically-minded person and so the way a word looks is very important to me. Font have the ability to change a word in simple, subtle ways that allow the word to fit its purpose and placement better. Using the same letters, one can change a word to have many different purposes by just changing the font.
I watched Helvetica, a documentary on the font and its creation and importance, in art class a couple of semesters ago and was totally fascinated--the creation of one font had a significant impact on the whole field of advertising. Also, I got to see the font creation process and learned that there are people out there that are just as strict about their fonts as I am (NO Comic Sans, Kristin, or Papyrus--ugh!).
Pay attention to the fonts you use--they all have unique looks and are appropriate for unique situations.
Post a Comment